· A slotmachine was created to bring the community closer to the event. Bee Engineering will have a stand with a new game for Iberanime event subscribers,
· Also a partner of the World Corporate Golf Challenge: tournament participants can play Spin by Nectar and win prizes
Lisbon, May 11, 2022 – Nectar Interactive, Bee Engineering’s digital experiences unit, was responsible for the development of a slotmachine to Iberanime – the biggest Japanese pop culture event in Portugal. Until the start of the show, which takes place on the 21st and 22nd of May at FIL – Feira Internacional de Lisboa, the game will be available for those interested in receiving prizes: 30% off a pop figure on offer and a t-shirt of your choice. winner, are examples of the prizes awarded.
When entering this link, competitors have 10 spins to earn points. To play more rounds, those interested can access codes that are being made available through the Iberanime instagram account. In the end, the points of each player are counted and the winners are defined. The game has been active since April 17th and will run for 6 Seasons, which correspond to weeks. In the first 4 seasons there were more than 800 users and more than 50 thousand spins.
“The slotmachine we developed for Iberanime represents yet another work that we have been developing in the area of developing game solutions to respond to the needs of companies and organizations”, says José Leal e Silva, Executive Director of Bee Engineering. “The creation of this advergame aims to create brand awareness about the event by reaching participants in an engaging way”.
In addition to the slotmachine, Bee Engineering has expanded its partnership with Iberanime through its presence at the event. The technology will be present at stand 210, in pavilion 2, where a new digital experience will be available. It will also be responsible for the workshop “East vs West – cultural influences on video game production”, through the presentation that will be made by Paulo Piriquito, Sérgio Sequeira and Matheus Girotto, employees of Nectar Interactive.
In anime…and in golf
Bee Engineering also used Spin By Nectar, a similar solution, for the World Corporate Golf Challenge 2022. Through their mobile phone, tournament participants can access the game and spin the advergame, in order to win prizes. This digital experience is available at each stage – Quinta do Perú, in Lisbon (May 21), Axis Ponte de Lima (June 4) and the final at Royal Óbidos (July 16). Participants win prizes awarded by event partners.
“Similar to what we developed for Iberanime, Spin by Nectar also has the premise of bringing the community closer to the event. The interactions, the spirit of competitiveness and the possibility of being rewarded with attractive prizes make the game a success”, says José Leal e Silva. “Nectar Interactive plays an important role in increasing the engagement of companies, organizations and events with the creation of initiatives such as these advergames”.
In the first two stages of the tournament – which took place at the Amendoeira Golf Resort, in Silves, and at Santo da Serra, in Madeira – there were an average of 76 participants.