Standvirtual, the leading car portal in Portugal, launched a hobby for its users who are passionate about the automobile world, especially those who love sports vehicles. From the 10th to the 24th of November, participants of the Hot Race virtual tournament can win a unique experience at the Autódromo Internacional do Algarve. The competition is based on a game that was developed by Nectar Interactive, Bee Engineering’s video game-based digital solutions unit.
The prize includes three laps of the racetrack in a Mercedes-Benz AMG GT or Porsche 911 GT3 (two laps behind the wheel and one lap by a professional driver), a go-kart race at Kartódromo Internacional do Algarve, and even a helmet kit and sports jacket to wear on the experiment day, which takes place on December 18th.
Over the fifteen days of the Hot Race pastime, there will be five tournaments. The top three “riders” to reach the podium in each of the tournaments become the sole winners of the final prize. To participate, just open the game page, developed by the Nectar Interactive team, from Bee Engineering, log in with Facebook and participate using the credits available daily or getting extra credits on Standvirtual’s Instagram.
“Disclosure of brands and their actions can and should be fun and attractive for us, consumers. That’s why we proudly associate ourselves with Standvirtual with a different promotion than usual, very interactive, fun, technologically in line with today’s world, and with fabulous prizes”, says José Leal e Silva, Executive Director of Bee Engineering.
“The development of Standvirtual Hot Race was centered around one word: speed. We wanted to create an experience where the adrenaline of driving a “bolide” was very palpable and in which all participants could have fun, regardless of the final result”, analyzes Pedro Ramalho, Game Designer @ Nectar Interactive.
“We know that many of our users are lovers of speed and sports cars. At Standvirtual we always have in mind to meet the wishes of our audience and this initiative is a way to provide them with a unique experience in an iconic car, allowing them to be true drivers for a day. Additionally, participating in the online tournament is a challenge and fun!», mentions Ricardo Cardoso, Marketing Manager at Standvirtual.
